Alexandra Burke ft. Flo Rida - " Bad Boys ".
1. The Title of the music video: This first shot shows the titlte of the music video. They used tha same shot to introduce the artists and the title of the song. It's a slow paced shot that increases the tension and makes the audience want to watch it, as the shot gives an insight into what might occur. The shiny silver colour and font of the title is appropriate to teh genre of the song, R&B/Hiphop. It is written in large font in teh middle of the screen, while the female artist is being introduced to the audience. This looks effective and creates a sense of suspense.
2. How characters are introduced: Alexandra Burke, the only female character in this video, is introduced getting out of a fancy car. This is shown with slow paced close-ups of the car and her heels, so she can be shown as a mysterious, powerful and authoritative character. Flo Rida is introduced standing next to a brick wall (screenshot number 3). When Flo Rida joins the video, the arrangement changes. The dancers start tolive up to the 'Bad Boys' reputation.
3. Artist's Performance: Alexandra looks very relaxed and almost arrogant. however this shines through as a good arrogance as it shows as confidence. Her eye contact with the camera is amazing. she is always focused on the camera, adn it is really striking as a viewer, as she seems to connect with the audience (e.g. screenshot number 6). She is also telling the story through her sexy movements (screenshots number 7 and 9). As she is singing the lyrics, her movements always go with the beat of the music. In this shot, Flo Rida keeps his cool, swerve look, as he stands near a wall with spotlights on him, whilst the dancers break loose.
4. Setting/Location: they used urban locations such as a bar and the street (screenshot snumber 1, 2, 3, 7 and 9) so the video could take the form of the typical dark, gloomy type of basement setting, with the dancers bringing the scene to life. This is quite typical in R&B videos (e.g. Timberland ft Nicole Sherzinger and Keri Hilson also used the same sort of setting in the 'Scream' music video). These settings allow a wide variety of shots.
5. Costumes and Props: In this shot, she is using her Blackberry next to her expensive fancy car. These are both typical conventions of the R&B/Hiphop genre as expensive items are used to show the artost's wealthiness. In this video, alexandra wears 2 totaly different outfits: when she is dancing with the dancers she is dressed in a black leather outfit (screenshot number 7), and in the rest of the shots she is dressed in a silver sparkly dress (screenshot number 6) to make sure the differences are ovious. The dancers and Flo Rida are alll wearing HipHop/urban clothing: baseball caps, sun glassses, hoddies, gold necklace, etc. (screeenshot number 3).
6. Camerawork and editing: this video includes a lot of medum and long shots as they help showing the dance routine to the audience (which is one of the most important aspects of this video) better thatn close-ups. Durins this dance routine, there are two different camera shots of Alexandra: One where she is dancing with the dancers and the other, showing a more relaxed Alexandra, where she is dressed in the silver sparkly dress. The quick editing of the camera work only gives us a short clip of Alexandra in a different scene, which works well, as it quickly goes back to the dance routine.
7. Story and How the music video sets it up: The story of this music video portrays Alexandra as a powerful woman in control of all the 'bad boys'. At this particular point of the video, Alexandra stops, mid walk, and acts as if she is pushing the guys away. They dramatize this move and jump out in differnt directions. All the dramatic movements go hand in hand with the beat of the music. It looks as if they would do anything Alexandra does. There is another dramatic part in the song where Alexandra makes an entrance, looking stunning and making all the guys stare. The next point in the video is when Alexandra starts a dance routine off. She begins to dance and gradually the dancers join in. This is a really good feature of teh video as it is an impressive dance routine.
8. Special effects and Dance routine: There aren't a lot of special effects in this music video, as it is mainly based on the performance and dance routine. The only special effect i found is in this shot, when she flips over the dancer. This is obviously edited into the shot.
The dancers don't seem to have a particular dance routine, but it is very well choreographed as they bounce off what Alexandra is doing. She later breaks into a choreographed routine, showing off her dancing abilities, which the dancers join in with. The whole performance is professional and well-timed together.
9. Genre and how the video suggests it: this shot shows clearly the genre of the song. The shot shows the artist dacing with her crew in the street, making her teh center of attention. This type of scene is used to attract and inmerse the audience straight into the fast paced music. The lights placed behing her are really appropriate to the genre as tehy give the 'cool factor' to the scene. In general, all the aspects of this music video are appropriated for the R&B/HipHop genre (lightning, costume, location/settings, dance routine, props, etc).
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